The first print ads you can hear.

Some images are worth 1000 words, but when you’re as iconic as Coca-Cola, it can be worth 1000 sounds. This Coca-Cola campaign uses its iconic-ness to tap into the consumer's memories of the brand to automatically associate the image with a specific sound.

It’s an auditory illusion.

AWARDS

Cannes Lions International Festival of Creativity
1 Gold in Print
1 Bronze in Outdoor

D&AD
1 Graphite

One Show
2 Silvers
1 Bronze
1 Merit

Clio Awards
1 Gold in Print
1 Silver in Outdoor

Managing Director / Global COO: Paulo Fogaça
Executive Creative Director: Ricardo Casal, Juan Javier Peña Plaza
ACD: Fernando Pellizzaro, Jean Zamprogno
Art Director: Andy Tamayo
Copywriter: Alexander Allen