COMMITTING
TAX EVASION without going to prison.

If you live in New York, we got bad news for you.

Every time you order a bagel with cream cheese, you’re taxed. This is because the bagel is sliced, and that is legally considered a “prepared food.” So, Philadelphia being the most iconic cream cheese brand in the world found a bagel hole-shaped loophole so everyone could avoid the “bagel tax.”

AWARDS

Cannes Lions International Festival of Creativity
1 Silver Lion
2 Bronze Lions

Agency: GUT
ECDs: Dean Paradise, Bruno Mazzotti
Creative Directors: Alexander Allen, Andy Tamayo
Copywriter: Rachel Fund
Art Director:  Clara Lvoff